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Introduction
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Altos Research is a real estate market data company that was acquired by HW Media in December 2022. The platform provides weekly market statistics and analysis covering 99% of US ZIP codes. The data includes active listings, price reductions, days on market, and inventory levels, delivered on a weekly cadence rather than relying on delayed closed-sale reporting that lags by weeks or months.
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Real estate agents, brokers, analysts, and financial institutions use Altos as a source for current market conditions. The platform’s primary value proposition is timeliness: weekly updates allow users to see market shifts before they show up in historical transaction data or price indices.
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What Altos Research Sells
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Altos Research is a market-level analytics platform, not a property-level valuation tool. It captures and analyzes active listing data across the United States and delivers insights broken down by ZIP code and market segments.
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The core product is a branded market report that agents and brokers can customize with their own logo and branding, then distribute to clients and prospects. Beyond reports, Altos offers an analytics dashboard, CRM integrations, lead-generation tools, and data feeds for enterprises. The platform also provides data products for third-party applications, lenders, and technology vendors.
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Key Features
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Geographic Coverage: Altos covers over 30,000 ZIP codes across the United States, including active listings, pending sales (under contract), and rental data. The data covers residential properties including single-family homes, condos, and townhomes.
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Data Freshness and Update Cadence: Data refreshes weekly. Altos captures billions of data points weekly across its coverage area. This weekly update frequency is a key differentiator from sources that rely on monthly or quarterly reporting.
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Data Sources: Altos aggregates data from more than 170 sources, including MLS feeds, public records, and other housing market indicators. The company states it covers over 100 million residential properties.
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Core Metrics: The platform tracks inventory levels, list prices and price distributions, price reduction rates and magnitude, days on market trends, and market action indices. Historical data is available going back multiple years in most markets.
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Platform Capabilities: The dashboard allows filtering and segmentation by ZIP code and market quartiles. Reports can be customized with branding and automatically distributed via email. The platform includes tracking features that show when recipients open reports or interact with content. Integration points include major CRM systems such as BoomTown, Follow Up Boss, Wise Agent, and Real Geeks, as well as custom integrations via API.
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Lead Generation Tools: Altos provides email campaign automation and web widgets (such as AltosConnect) that allow property searches and instant report delivery. Users can also create custom market charts via AltosXplorer.
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Pricing and Tiers
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Altos offers tiered pricing. Third-party sources indicate monthly fees start at approximately $80 per month for individual agents, with higher pricing for Advanced and Enterprise tiers. Advanced tiers support multiple users and shared branding. Enterprise tiers offer unlimited users and full national coverage.
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When reviewing their website to write this article, we could not find detailed, public pricing breakdowns for all tiers. The company directs enterprise and API customers to contact sales directly, indicating that pricing is custom for those use cases. All subscription plans allow cancellation anytime.
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Pros and Cons
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Strengths include weekly data frequency, which captures active market trends before closed-sale reporting can reflect them. The platform delivers ZIP-code-level granularity, allowing users to segment reports down to specific neighborhoods. The branded report template is ready-to-use and designed for non-technical real estate professionals. CRM integrations are available out-of-the-box for popular systems. The data is normalized across markets, making regional comparisons feasible.
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Limitations include lack of property-level valuations or AVMs. Altos is a market-trend tool, not a parcel-level valuation platform, so users cannot look up individual property values through the platform. The platform is agent or brokerage focused and does not serve property investors seeking detailed portfolio analytics or institutional data products. For very small operations or single-ZIP-code agents, the monthly cost may not justify the value. API pricing is not publicly disclosed. The platform requires a paid subscription to access most features; the free Starter tier is limited.
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Alternatives
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- Dwellsy IQ sells raw rental data sourced directly from property management software, covering single-family and multifamily residential and commercial properties at the unit level. The data supports pricing engines, AVMs, underwriting, and portfolio monitoring. Dwellsy IQ serves technology platforms, investors and hedge funds, banks and insurance companies, AVM providers, appraisers, owners and operators, researchers, government agencies, and universities.
- HouseCanary provides property-level AVMs, rental valuations, and market analytics covering single-family and multifamily properties nationwide. The platform supports acquisition analysis, portfolio monitoring, and risk assessment. HouseCanary targets individual investors and institutional buyers seeking property-level intelligence and decision support.
- Redfin Data Center offers free raw datasets covering sales prices, pending sales, and inventory statistics at metro, county, or ZIP-code levels. The tool is designed for data-driven users who want to download raw data and build custom dashboards or models. It also includes migration data showing relocation patterns.
- Zillow Research provides the Zillow Home Value Index (ZHVI), rental indices, and forward-looking value forecasts. Data is available at neighborhood and ZIP-code granularity, allowing users to track appreciation patterns and compare specific areas. It is positioned more toward research and consumer-facing valuations than agent-focused reporting.
- CoreLogic offers enterprise data products covering property records, MLS data, and valuations. It serves institutional clients including appraisers, lenders, and portfolio managers seeking institutional-grade accuracy and compliance. CoreLogic is not typically used by individual agents but by enterprises requiring high-volume data integration.
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FAQ
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What data does Altos Research provide that differs from closed-sale reporting?
\nAltos captures active listing data on a weekly basis. Closed-sale data—the foundation of most price indices and AVMs—lags by weeks or months because sales take time to close, record, and aggregate. Altos data reflects what is listed and offered today, allowing users to spot market direction shifts before they appear in historical transaction reports.
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Can I use Altos Research to value individual properties?
\nNo. Altos is a market-level analytics tool, not a property valuation platform. It provides ZIP-code and neighborhood trends but does not generate automated valuations for specific addresses. Users seeking property-level AVMs should use platforms such as HouseCanary, Zillow Zestimate, or Redfin Estimate.
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Does Altos Research integrate with my CRM?
\nAltos offers out-of-the-box integrations for BoomTown, Follow Up Boss, Wise Agent, and Real Geeks. For other CRM systems, Altos provides an extensible API and can assist with custom integration setup.
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Is there a free option to try Altos Research?
\nYes. A free Starter tier is available with limited coverage and features. Paid tiers unlock full national coverage, unlimited ZIP codes, and advanced analytics.
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What types of users benefit most from Altos Research?
\nReal estate agents and brokers who regularly communicate market conditions to clients and prospects are the primary audience. The platform is also used by mortgage lenders, title companies, and analysts who need timely market-level intelligence for decision-making and client reporting.
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